ACTIVE steers the evolution of the Group and its brands through a central strategic direction that aligns priorities, decisions, and shared standards, while safeguarding the autonomy and distinctive market positioning of each entity.

In this model, human capital represents the primary lever of innovation and value creation, enabled by growth, culture, shared accountability, and the capacity to generate lasting impact over time.

Its distinctive strength lies in transforming vertical brands into an integrated industrial ecosystem that enhances speed, quality, and consistency across the entire value chain, from supply chain to market.